Use Cases

The right map for every industry

Mapji's 10 map types solve real problems across every sector. Explore how teams use spatial data to make better decisions, reach more customers, and tell more compelling stories.

Industry 01

Real Estate

Help buyers understand location, not just listings

Location is everything in real estate. Give buyers and tenants the spatial context they need — from commute times to school catchment zones — to make confident decisions faster.

Recommended map types

Isochrone

Draw travel-time zones around a listing — by car, bike, on foot, or by public transit — with nearby schools and stations marked on the map.

Choropleth

Color neighborhoods by average sale price, rent index, or property tax rate to reveal market trends at a glance.

Draw Map

Mark neighborhood boundaries, highlight development zones, and annotate individual listings with a popup describing each one.

Store Locator

Build a searchable property portal with filters for price range, bedrooms, and neighborhood.

Compare

Set a satellite view against a street map, or a site as it stands against the scheme proposed for it.

Key outcomes

  • Reduce time-to-decision with transparent location data
  • Differentiate listings with embedded travel-time maps
  • Build neighborhood comparison tools for agents

Industry 02

Logistics & Supply Chain

Visualize fleet, coverage, and delivery performance

Operations teams need to see the full picture — where drivers are, which zones are covered, how deliveries perform over time. Maps turn complex logistics data into decisions.

Recommended map types

Cluster Map

Plot thousands of delivery points without performance issues — clusters expand on zoom to reveal individual stops.

Isochrone

Visualize warehouse coverage zones: which areas can be served within 30 or 60 minutes by road.

Time Slider

Replay delivery performance across time periods — identify bottlenecks by day, week, or season.

Heatmap

Surface high-demand delivery zones to optimize driver allocation and depot placement.

Key outcomes

  • Identify underserved zones before they impact SLAs
  • Communicate coverage areas to customers and partners
  • Support depot expansion decisions with data

Industry 03

Tourism & Travel

Tell stories that move people

Modern travel content goes beyond lists. Narrative maps guide readers through destinations, highlight local gems, and create immersive experiences that static pages can't match.

Recommended map types

Story Map

Build scroll-driven travel guides — each chapter flies to a new destination with supporting text and images.

Store Locator

Create curated attraction finders with category filters (restaurants, museums, viewpoints) and a Near Me button that sorts them by distance.

Draw Map

Plot walking tours and cycling routes with numbered stops, custom icons, and pop-up descriptions.

Heatmap

Show where visitors concentrate so travelers can plan around the crowds.

Crowdsourced Map

Invite visitors to drop a pin on their favorite spot and share a tip — you approve the best before they join the public map.

Key outcomes

  • Increase content engagement with interactive narrative maps
  • Replace static PDFs with living, embeddable travel guides
  • Help tourists discover off-the-beaten-path locations

Industry 04

Research & Academia

Publish spatial findings that anyone can explore

Research data often has a geographic dimension that tables and charts can't convey. Interactive maps let your audience explore findings at their own level of detail.

Recommended map types

Choropleth

Map survey results, demographic indicators, or economic variables across regions on a choice of 8 color scales.

Heatmap

Reveal spatial clustering in datasets — incident concentration, species sightings, or social phenomena.

Time Slider

Animate longitudinal data over time to show how a phenomenon evolved across years or decades.

Draw Map

Annotate field sites, mark sampling locations, and document geographic observations with GeoJSON import.

Compare

Hold two survey periods, two models, or two treatments against each other on one synced viewport.

Key outcomes

  • Make complex spatial data accessible to non-specialist audiences
  • Embed interactive maps directly in published research
  • Support grant proposals with compelling visual evidence

Industry 05

Retail & Commerce

Put your locations on the map — literally

Customers search for the nearest store, restaurant, or service provider hundreds of millions of times a day. A well-built store locator is a direct revenue driver.

Recommended map types

Store Locator

Deploy a full-featured store finder in your own brand colours, with keyword search across your fields, opening hours with an Open now filter, category filters, and distance sorting from the visitor or a town they type.

Heatmap

Analyze foot traffic patterns to identify high-value locations for new outlets or kiosks.

Choropleth

Visualize market penetration and revenue performance by region to guide expansion planning.

Cluster Map

Map customer locations to see where demand concentrates — useful when weighing where the next branch should go.

Key outcomes

  • Reduce 'where is my nearest store' support queries
  • Drive in-store traffic with an SEO-friendly locator page
  • Make data-driven decisions on new site selection

Industry 06

Education

Make geography and data come alive in the classroom

Interactive maps turn abstract concepts into hands-on exploration. Whether teaching political geography, climate change, or local history — students learn better when they can interact.

Recommended map types

Choropleth

Visualize world data — GDP, population density, climate zones — with a legend, and a tooltip showing each region's value as students hover over it.

Story Map

Create scroll-driven historical narratives: trace migration routes, battles, or exploration voyages chapter by chapter.

Time Slider

Show how borders, ecosystems, or populations changed over decades to teach temporal spatial reasoning.

Draw Map

Prepare annotated maps — marked sites, traced routes, outlined regions — that students click through to read each note.

Crowdsourced Map

Run field trips and citizen-science projects: students log observations with a photo, and the ones you approve build a shared class map.

Key outcomes

  • Increase student engagement with active map exploration
  • Create reusable teaching resources embeddable in any LMS
  • Gather student fieldwork on a shared map you moderate

Industry 07

Government & Public Sector

Communicate services, data, and decisions to citizens

Public sector organisations hold vast geographic datasets. Maps make that data accessible — from communicating bin collection routes to visualising census results or planning applications.

Recommended map types

Choropleth

Publish census data, deprivation indices, or election results as explorable regional maps.

Isochrone

Show accessibility to public services — which neighbourhoods are within 20 minutes of a GP, school, or library.

Heatmap

Visualise incident density for public safety, planning consultations, or environmental monitoring.

Store Locator

Help citizens find their nearest service point — recycling centres, polling stations, or social services.

Compare

Put a planning proposal beside the current picture, or this year's data beside last year's, and let residents swipe between them.

Crowdsourced Map

Take issue reports and planning consultation feedback: residents drop a pin and fill in your form, and you moderate each one before it goes public.

Key outcomes

  • Meet open data obligations with interactive public dashboards
  • Support planning decisions with spatial evidence
  • Improve citizen access to services through location finders

Industry 08

Healthcare

Map access, risk, and outcomes across populations

Healthcare planning is inherently geographic — where facilities are, who can reach them, and where health risks are concentrated. Maps surface inequalities and support evidence-based decisions.

Recommended map types

Isochrone

Model ambulance response times and healthcare access gaps by showing travel time contours from facilities.

Heatmap

Identify disease prevalence clusters, A&E hotspots, or vaccination coverage gaps by geography.

Choropleth

Map health outcomes, deprivation scores, or hospital utilisation rates across regions and wards.

Store Locator

Build patient-facing clinic finders with specialty filters, wheelchair access, and opening hours.

Key outcomes

  • Identify underserved populations before they reach crisis point
  • Support commissioners with geographic evidence for investment
  • Improve patient navigation to the right facility first time

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